GOLD Winners: Visit England Awards for Excellence in Tourism

Beiwei 55 won the Inbound Tourism category at the prestigious VisitEngland Awards for Excellence 2018 Ceremony. Celebrating excellence across the industry, Beiwei 55 was presented with their award during a ceremony at the Bath Assembly Rooms on 23 April 2018. Commenting on the Award, Sally Balcombe, CEO of VisitBritain and VisitEngland said: “The standard of the hundreds of applications we received this year was extremely high and that’s why Beiwei 55’s accolade is a testament to their excellent work”.

See all the award winners here.


China Britain Business Council – Focus Magazine: the Big Interview

China Britain Business Council’s Focus Magazine feature our Managing Director Eve Baker, in their Big Interview. Eve shares her knowledge and expertise on the Chinese outbound travel market and what makes the UK special for Chinese tourists.

Read the full interview here.


Panda Radio: Showing Chinese Tourists Around The UK Interview

If you’ve ever taken a stroll around central London, it’s pretty likely you’ll have spotted some tourists along the way. In fact, over 37 million tourists visited the UK in 2016 – and a growing number of them were from China.

As part of the China-Britain Trade Expo, Panda Radio caught up with Jay Smith, co-founder of Beiwei 55, a tour company for Chinese visitors to the UK. All their tour guides are from the UK but speak fluent Chinese – and they have some fascinating insights about what visitors to London are most curious about…

Listen here.

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China Britain Trade Expo 2018: Five Tips for Hosting Your Chinese Guests

Managing director at Beiwei 55º Travel, Jay Smith, speaks to delegates at the China Britain Trade Expo in Westminster about best practices when hosting Chinese visitors in the UK.

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BBC Radio 5 Live: Interview with Adrian Chiles

Jay Smith, managing director at Beiwei 55º Travel, discusses booming Chinese tourism in the UK, live on BBC Radio.

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CNBC: Cheap luxury goods lure Chinese shoppers to London

The potentially short-term window for bargain hunters is not going unnoticed by tourists, with Visit Britain, the UK’s official tourism website, noting a 2 percent jump in tourist visits this August versus a year ago and a 4 percent rise in tourist spend.

Eve Baker, managing director at Beiwei 55º Travel which organises mandarin-language guided tourism trips to the UK, says her experience is reflective of these trends…

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BBC Breakfast TV: 11th October 2016

Co-founder and tour guide, Eve Baker, spoke live on BBC Breakfast about Chinese tourists coming to the UK and how businesses can capitalise on this booming market.



BDaily: Beiwei 55 Degrees Travel – Entrepreneurial Spark boosts North East startups with Newcastle expansion’

Powered by NatWest and in partnership with KPMG Enterprise, Dell EMC and Pinsent Masons, 80 budding entrepreneurs are now based in the NatWest building in Trinity Gardens, on Newcastle’s Quayside, including Beiwei 55 Degrees Travel.

E Spark Winning Pitch E Spark Winning Pitch

Chronicle Live: Beiwei 55 Degrees Travel – RBS chief executive praises North East firms for ‘ambition and hope’

After his winning pitch, co-founder of Beiwei 55 Degrees Travel, Jay Smith, had the chance to meet RBS bank chief who was in Newcastle as NatWest launched a ‘hatchery’ to support 80 aspiring businesses in the North East.

Jay with CEO of RBS


China Daily: Brexits tourism benefits

Britain’s decision to leave the European Union is already generating signs of a boom in Chinese travellers who like to shop abroad. Jay Smith spoke to China Daily about the matter.

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Nikkei Asian Review: Beiwei 55 Degrees Travel – Helping the Chinese look beyond Big Ben

Asian destinations aren’t the only ones rethinking their approach to Chinese tourism. In the U.K., a new breed of tour operator is offering the growing numbers of sophisticated visitors from the Middle Kingdom an experience going well beyond the traditional sights.

Beiwei 55 Travel - Nikkei Asian Review


Cruise Insight: Chinese cruisers – A gift for tour operators?

There are also some lessons already being learned by operators of land tours in Western countries.

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Leeds Alumni MagazineEast Meets West

The Lake District and the Yorkshire Dales are just two of the beauty spots on Beiwei 55’s tours of the UK.

Leeds Magazine

Business Review BerkshireMandarin Speakers to give Chinese a new insight on UK

A tourism company which aims to give Chinese visitors the ‘local experience ‘ when they come to Britain has been set up by two entrepreneurs.